At L17 MEN, our mission is rooted in care and innovation. I created L17 MEN
after witnessing my brother struggle with the harsh reality of having to choose
between grooming and his health. With every shave, his skin was exposed to
toxic ingredients that could lead to health concerns, while the limited options
available were either inaccessible or unsatisfactory. This inspired me to
embark on a journey to develop natural skincare solutions that not only extract
ingrown hairs but also create a protective barrier to prevent future flare-ups
while toning and hydrating the skin. I quickly discovered a gap in the
market—many products contained harmful ingredients that irritated the skin and
posed health risks, especially for men of olive Mediterranean to darker skin
tones, who often face challenges with ingrown hairs. L17 MEN is dedicated to
creating safe, effective, and natural products that cater to diverse skin
tones, empowering men to achieve healthy, confident skin without compromise.

From our Founder ~ Obenewa

Noni is a little known tropical fruit. For centuries, Noni has been used for their healing and rejuvenating properties by Polynesian people. Noni is rich in 17+ amino acids making it a powerful antibacterial, anti-inflammatory, and antioxidant-rich ingredient.